About the Role
We are seeking a highly strategic, hands-on, and growth-focused Marketing Lead on behalf of our client within the sports betting industry, to drive brand, acquisition, and integrated marketing initiatives.
This role requires a strong balance of brand strategy, performance marketing expertise, and operational execution. The ideal candidate is someone who can build and scale marketing systems, drive customer acquisition and retention, and ensure consistent brand positioning across all channels.
You should have prior experience in the sports betting or gaming industry, with a strong understanding of customer behavior in high-volume, fast-paced digital environments. Existing relationships with influencers and content creators within the sports, entertainment, or betting ecosystem will be a strong advantage.
This is a leadership-level role that requires ownership, initiative, and the ability to work cross-functionally while driving measurable impact in a performance-driven environment.
Job Description
Develop and execute integrated marketing strategies to drive brand awareness, positioning, and business growth.
Lead the planning and execution of multi-channel marketing campaigns across digital, social, and performance platforms.
Drive customer acquisition initiatives and optimize full lifecycle marketing, including retention, loyalty, and rewards programs.
Strengthen brand perception and ensure consistent messaging, tone, and identity across all customer touchpoints.
Oversee digital marketing operations, including social media, content strategy, and online engagement.
Develop and manage content calendars to ensure consistent and timely delivery of marketing campaigns and assets.
Build and manage influencer and creator partnerships to support campaigns, brand visibility, and acquisition goals.
Monitor, analyze, and optimize marketing performance metrics to improve engagement, conversion, and ROI.
Work closely with commercial, product, and growth teams to align marketing initiatives with business objectives.
Requirements
Minimum 5 years of experience in marketing, growth marketing, brand management, or related roles.
Prior experience in the sports betting or gaming industry is required.
Strong understanding of customer acquisition, retention, and lifecycle marketing strategies.
Proven experience working with influencers, creators, or affiliate/influencer marketing networks.
Strong ability to plan and execute integrated marketing campaigns across digital platforms.
Comfortable working in fast-paced, performance-driven environments with high ownership expectations.
Strong analytical skills with the ability to interpret performance data and optimize campaigns accordingly.
Excellent communication, collaboration, and organizational skills.
Required Tools
Prior experience in the sports betting or gaming industry is required.
Strong understanding of customer acquisition, retention, and lifecycle marketing strategies.
Proven experience working with influencers, creators, or affiliate/influencer marketing networks.
Strong ability to plan and execute integrated marketing campaigns across digital platforms.
Comfortable working in fast-paced, performance-driven environments with high ownership expectations.
Strong analytical skills with the ability to interpret performance data and optimize campaigns accordingly.
Excellent communication, collaboration, and organizational skills.
About Us
Laiedon connects businesses with skilled talents while providing training to help our team grow and excel. We make hiring seamless for clients and create global opportunities for professionals. At Laiedon, we value growth, collaboration, and impact empowering teams to deliver excellence every day.